Large and small shopping malls : Shopping malls have the characteristics of large traffic, good consumption atmosphere, and complete supporting facilities. Opening an indoor playground in a shopping mall can do good business, and it will promote other consumption in the mall, and it is convenient for parents to park and shop for life, which is easy to attract consumers.
Community: Setting up an indoor playground in a district has the characteristics of stable customer source, high convenience, safe and easy to manage, and fast word-of-mouth communication, which is very suitable for opening an indoor playground.
Restaurants and cafes: Opening an indoor playground in a restaurant and cafe can attract family customers and young customers, improve customer satisfaction and loyalty, increase revenue sources, extend customer stay time, enhance brand reputation and differentiated competition advantages. If you own a cafe or restaurant, then I strongly recommend that you open an indoor playground in your venue.
Baby mom: Baby mom has flexible working hours, personal growth and social value, stable income, and a combination of family and career, so opening a small indoor playground is very suitable for baby mom.
Kindergarten: Opening an indoor playground in a kindergarten has the advantages of promoting children's all-round development and mental health, enhancing the attractiveness of parents, improving the competitiveness of the kindergarten, and increasing the brand image of the kindergarten.
Children's Hospital: Adding an indoor playground to a children's hospital can relieve children's anxiety, promote rehabilitation effects, relieve parents' pressure, improve the reputation of the hospital, and support hospital education and publicity.
Is the indoor playground profitable?
I have been in the amusement equipment industry for 11 years. Many customers have asked me whether indoor playgrounds can make money? The answer is yes. As long as you manage it carefully, indoor playgrounds can bring you objective profits. We have conducted surveys on dozens of our customers, and their feedback is that there are tens of thousands to hundreds of thousands of dollars in profits each year. Of course, in addition to careful management, it also depends on the size of your indoor playground. In addition to buying tickets for the indoor playground itself, you can also combine the sale of videos, drinks, medals, toys and other businesses to make a profit.
What are the themes of the indoor playground?
Indoor playgrounds have many themes. Conventional ones include macarons, forests, oceans, space, candy pirate ships and comprehensive themes. You can get a sensory and visual understanding of the theme style of indoor playgrounds through this link: https://www.tongleplay.com/collections/indoor-playground-equipment.
How to start your indoor playground?
1. Market research and analysis
Determine target customers: You need to investigate the population size, income description, preferences, and habits of your target customers, and then build your indoor playground according to customer needs.
Analyze competitors: Understand the number of indoor playgrounds around you, product positioning, and make up for their shortcomings.
2. Location selection
Traffic: Choose places with high traffic, such as communities, near schools, inside shopping malls, restaurants and cafes, so that your playground can have enough customers to consume.
Transportation: Choose an address with convenient transportation and parking, which can make it convenient for parents to act as agents and attract them more easily.
3. Find high-quality suppliers, design, purchase equipment and install.
Find suppliers: You can find suppliers on Google, Alibaba and Chinese manufacturers, and ask them to give professional qualifications, equipment material test reports, customer feedback, etc. to determine whether they are reliable.
Design: After finding a high-quality supplier, you give them your CAD drawings, select a theme, and ask their sales staff to arrange a designer to design for you. If you are not satisfied, you can ask their designers to modify it according to your requirements. You can find two or three suppliers you think are reliable to design for you at the same time, and compare them to choose a more attractive design.
Purchase equipment: After choosing a good design, you can compare the price and material quality, supply, choose a suitable supplier, place an order with them, pay them a deposit, let them produce according to your time limit, and after the production is completed, pay the balance and let them arrange the delivery.
Transportation: If you have the right to import, you can be responsible for the transportation and customs clearance. If you don't, you can find your local freight forwarder to help you, or ask your supplier to find resources to help you deal with it.
Installation: It is difficult for customers to install indoor playgrounds by themselves unless they have installation experience or have their own installation team. If not, you can also find a local ordinary installer, and then before the goods arrive at your site, you need to ask your supplier for detailed flat installation drawings and 3D installation drawings. With these drawings, ordinary installers can also help you complete the installation work. Again, I will give a detailed installation video. If you need to install, you can watch this video carefully before installation, which will make you know how to install your indoor playground in detail.
4. Comply with laws and regulations
Before you start your indoor playground, you need to understand local laws and regulations in advance, and get a business license and business license. And ensure safety, because for parents, the safety of their children is their biggest concern. You need to regularly check whether the equipment is normal, maintain and repair damaged parts in time, ensure the safety of children, avoid serious accidents and losses, and post safety tips in your playground, prepare emergency plans, and set exit instructions.
5. Recruitment of employees
Indoor playgrounds need multiple employees, such as ticket sellers, child care and safety caregivers, and cleaning staff. Setting these positions and recruiting personnel for the positions can ensure the normal and safe operation of your indoor playground.
6. Multi-channel income
Party: You can sell parties in bundles with membership cards. Long-term membership cards can get discounts on parties, so that parents can bring their children to your playground for parties on weekends or holidays, or invite friends to your indoor playground for activities on birthdays, increasing customer consumption frequency and loyalty.
Sales: Not only can you provide a large number of physical objects and drinks when children and parents hold parties, but you can also provide drinks and toy sales during normal business hours, so that the income of your playground is not just the sale of tickets and membership cards.
7. Marketing and branding
Flyers: The simplest way to market is to distribute flyers near your indoor playground, let more people around know about your indoor playground, and print attractive discounts on the flyers.
Website: Make a website for your indoor playground store, and distributors conduct marketing activities on the website.
Social media: You can use social accounts such as Facebook and Instagram to continuously upload and update your photos of children having fun in your indoor playground.
Cooperation: Cooperate with local schools, businesses, and communities to enhance your reputation and popularity and attract more customers.
8. Enhance customer experience
The quality of customer experience determines whether they will come back to consume again. Therefore, your service and overall environmental hygiene are very important.
Service: We must continuously strengthen the service and safety awareness of employees, maintain the hygiene of the environment and the safety of equipment, be enthusiastic and smiling to customers, actively provide help to customers, and give customers a comfortable consumption experience.
Feedback: Provide customers with questionnaires, online comment functions on the website, listen carefully to customer suggestions, and continuously improve to make your playground more and more competitive.
9. Maintenance and innovation
Maintenance: Schedule cleaning time and disinfect regularly. It costs a certain amount of money to maintain playground equipment, but if your supplier can give you good materials and high-quality equipment quality, you can reduce maintenance costs and have a longer service life.
Innovation: You need to keep up with the industry trends and add new things when you plan your indoor soft playground business, attractive features and elements to your playground to stay competitive and not be eliminated.
Indoor playground business can make you money, but you need to keep learning, constantly update equipment, and stay vigilant during operation, pay attention to safety issues, and provide customers with a high-quality experience, so that your business can thrive and avoid losses.
