Children's indoor playgrounds become more and more popular, people are more and more enthusiastic about investing in indoor playgrounds. Nowadays, there are many shopping malls in every city. Many people choose to build indoor playgrounds in shopping malls. So what are the benefits of building indoor playgrounds in shopping malls? What should be paid attention to?
Benefits
Passenger flow
Shopping mall usually have a high flow of people, which provides sufficient potential customers for indoor playgrounds, promotes the daily operation and income growth of the owners of the playgrounds, and the passenger flow of shopping malls is relatively stable, especially during weekends and holidays, which can bring more family and children customers, and can also directly increase the income of indoor playground owner.
One-stop shopping experience
Malls with indoor playground can attract families with children to come shopping. Such family customers usually have a high consumption capacity, which can increase the overall turnover of shopping malls, and playgrounds can extend the time customers stay in the mall, increase their probability of consumption in other stores, and increase the overall revenue of the mall.
Diversified income
Indoor playground owners can earn income directly through ticket or membership card sales, and can also provide additional services such as birthday parties and group activities to increase diversified income sources. Retail stores and snack stands in the playground can also bring additional income.
Site advantages
Compared with outdoor playground, indoor play areas are not affected by weather and can operate all year round, which improves the stability and sustainability of income. In addition, the environment in the shopping centres is relatively safe and well-equipped. Users can enjoy entertainment in a comfortable and safe environment and enhance the overall experience.
Cooperation opportunities
The playground can cooperate with other merchants in the shopping mall to carry out joint promotional activities, attract each other, increase customer flow and sales, and introduce well-known brands to cooperate, hold various theme activities and brand linkage activities, and attract specific consumer groups.
Notes
Indoor playground owners should choose a location with a large flow of people in the shpping centres, such as near the main entrance, dining area, cinema, etc., to ensure sufficient passenger flow, reasonably plan the area and layout of the playground, ensure that there is enough space to arrange various types of amusement equipment, leave walkways and safe areas, and ensure indoor ventilation and natural lighting to provide a comfortable play environment.
Equipment selection and installation
Choose the playground equipment with reliable quality and high safety, ensure that it can withstand high-frequency use and multi-user operation, provide a variety of amusement projects, attract customers of different ages and interests, regularly update equipment and projects to maintain freshness and attractiveness, and hire a professional team to install the equipment to ensure the stability and safety of the equipment and follow relevant installation specifications and standards.
Safety management
Indoor playground owners ensure that all equipment meets national and international safety standards, conduct strict safety inspections and tests after installation, establish a regular inspection and maintenance mechanism, promptly detect and repair equipment problems, ensure that the equipment is in good condition for a long time, conduct comprehensive safety training for staff, familiarize them with equipment operation and emergency handling procedures, and equip them with necessary first aid equipment and medicines to ensure rapid response in emergency situations.
Operation and management
The owner of the playground needs to form an experienced and service-minded operation team, including managers, safety officers, customer service, etc., to provide customers with thoughtful customer service, respond to customer needs and feedback in a timely manner, improve customer satisfaction and loyalty, and regularly organize activities and promotions to attract new customers and retain old customers, increase the popularity and income of the venue.
Laws and regulations
The owner of the playground need to ensure that the relevant business licenses and qualifications are obtained, the business is carried out legally and compliantly, and relevant laws and regulations such as fire protection and production safety are observed to ensure the safe operation of the venue, and purchase necessary commercial insurance and accident insurance to reduce the risks brought by accidents.
Hygiene and environmental management
Maintain the cleanliness and hygiene of the playground, disinfect and clean it regularly, provide a healthy entertainment environment, use green and environmentally friendly materials, implement environmental protection measures, reduce the impact on the environment, and enhance the environmental image of the venue.
